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What if you were an inch wide and a mile deep?

What if you were an inch wide and a mile deep?


This has to be one of my favorite questions to ask. Every professional service provider has heard the expression; you need to be an inch wide and a mile deep. I don’t think a lot actually accomplish it. 






Adding what if component allows for interesting thinking and it is tied to the first question. Achieving inch wide mile deep would mean you are really niche in your business. Your services fit a specific market.


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