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What if you simplified our customer value proposition?

What if you simplified our customer value proposition?

This is a challenging what if question. It assumes you are in some way different in the market place. That you stand out from the competition. Over the years I think every business leader struggles with this one. 







What if you could stand out from the competition? What really makes you different? How can we state it so clearly even a child would understand it (ie: Duct Tape Principle)? Why would our customers care to know that information? In what way would it change your communication or business? There are lots of questions to ask.

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