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What if our customers paid what they wanted for our products or services?



What if our customers paid what they wanted for our products or services?


This is a bit of a new business model that is scary for a number of business people. It has been popularized by content owners. Basically content owners offer their intellectual property and the customer decides what they want to pay. This model is showing up in the creative service industry as a pricing strategy. 



Customers could pay zero but a minimum floor price can be set. Some set the price after usage. This is somewhat like tipping. Some of my business colleagues are using ‘donation pricing’. Under this model customers can leave a one-time donation or donate regularly if they like the product you produce. This business approach is something to watch for as it will be seen more and more in certain industries. Would you survive if your industry turned to this pricing model?

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