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5 - Name and Describe Your App Appropriately

Name and Describe Your App Appropriately

A good title means the difference between people knowing your product by name and referring to it as “This thing on my phone.”
So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:
  • Don’t use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.
  • Keep your app name short and sweet, easy to spell, and memorable.
  • Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
And while app stores give you a 225 character limit, you should only use around 25 of them. That’s all that shows up in a search result, so be sure those characters are used wisely.
Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.
So, while you don’t need to pack it with keywords, you do need to be strategic with it. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.

1. Make sure evergreen content is comprehensive

What does all evergreen content have in common? The articles are typically longer. If you study the best evergreen content by top digital marketers, such as posts by Brian Dean and Neil Patel, you will see why more words is a better plan. They allow you to:
  • Elaborate on the subject
  • Insert more semantic keywords, which is great for SEO purposes
  • Include more reliable resources that you can later use for outreach campaigns
  • Have the ultimate guide, FAQ, or resource on the topic

2. Don’t forget to update

One of the best things about going evergreen is that there’s always something new. For instance, after publishing your how-to-grow-a-rosebush guide a year ago, you discover a better alternative to the suggested mulch. Simply scratch out the dated content and update with the new information, and voila – your content is as good as new again.
In fact, updates on evergreen content serve two awesome purposes. They are good:
Updating also gives you the chance to scan your content again for links that are outdated or missing. We all know how 404 errors can slow loading speed; checking on the links once in awhile will ensure you provide quality posts all year round.

3. Market on the right social media platforms

Creating evergreen articles is only half the battle. Sure, you may have the most amazing comprehensive guide on how to take care of rosebushes, but if nobody knows it’s still there, how can they read it?
You’re all familiar with promoting on social media giants like Facebook and Twitter, but how about sites that are evergreen-friendly? One of those evergreen promotional sites is your blog.
Make sure visitors have a chance to see your evergreen content by putting direct links to it on your most popular posts. Another great way to lead readers to your evergreen content is to incorporate them as related articles after viewers have read something on a similar topic.
TIP: Use social media channels that don’t drive on trending topics like Twitter and Facebook do.
Promoting on Pinterest and Google Plus could help boost the rankings of your evergreen posts. They tend to have longer shelf life because their users care more about relevancy than freshness. Hence, that’s the reason why you see Pins from 2010 appear.

4. Offer downloadable goodies along with your evergreen content

Who doesn’t like free stuff? Let’s face it: Although a lot of people love comprehensive guides, they often don’t have the time to read all that content. Often, they bookmark it to read later, or scan it and go straight to the bullet points.
That’s why evergreen content needs to be flexible. Text and pictures are great; but let’s offer something more, not only to entice audiences to read your stuff, but to ensure they love it so much they want to share it.
The secret? Freebies in the form of downloadable content or TL;DR (too long, didn’t read) designation.
Say you have a 1,500-word guide on how to take care of rosebushes. While some gardeners will sit down and enjoy it, others want to go straight to their gardens and try your suggestions. Be ready for this kind of readers by having a ready-to-download-and-print file for their convenience.

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