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2 &3 - Keywords and Focus on the User

Keywords & Focus on the User

  • Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
In addition to being the most important factors for ASO, the fact that the title and keywords can be modified easily means that you can regularly optimize them
We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.
Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.
What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.
But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
Focus on the User
It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.
Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app.
The most used analytics on the planet is undoubtedly Google’s Universal Analytics.
Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.
Flurry provides you with loads of info about your app, including:
  • Usage: Active users, sessions, session lengths, frequency, retention, and more.
  • Audience: Your users’ interest, personas, and demographic breakdown.
  • Technical: Device information, carrier data, firmware versions, and details on bugs and errors.
  • Events: Define events, see user paths, and create funnels.
There are a lot of other resources out there for analytics for your app. Here are a few ,Any of these are great options to know how your app is used and what you can do to improve the user experience. The data you’ll get along with your download tracking will help you adjust your app marketing and improve your tactics for boosting those downloads :
#Keyword #FocusOnUsers #ASO #Optimisation #Boost #Downloads 

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