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5 - Name and Describe Your App Appropriately

Name and Describe Your App Appropriately

A good title means the difference between people knowing your product by name and referring to it as “This thing on my phone.”
So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:
  • Don’t use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.
  • Keep your app name short and sweet, easy to spell, and memorable.
  • Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
And while app stores give you a 225 character limit, you should only use around 25 of them. That’s all that shows up in a search result, so be sure those characters are used wisely.
Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.
So, while you don’t need to pack it with keywords, you do need to be strategic with it. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.

1. Make sure evergreen content is comprehensive

What does all evergreen content have in common? The articles are typically longer. If you study the best evergreen content by top digital marketers, such as posts by Brian Dean and Neil Patel, you will see why more words is a better plan. They allow you to:
  • Elaborate on the subject
  • Insert more semantic keywords, which is great for SEO purposes
  • Include more reliable resources that you can later use for outreach campaigns
  • Have the ultimate guide, FAQ, or resource on the topic

2. Don’t forget to update

One of the best things about going evergreen is that there’s always something new. For instance, after publishing your how-to-grow-a-rosebush guide a year ago, you discover a better alternative to the suggested mulch. Simply scratch out the dated content and update with the new information, and voila – your content is as good as new again.
In fact, updates on evergreen content serve two awesome purposes. They are good:
Updating also gives you the chance to scan your content again for links that are outdated or missing. We all know how 404 errors can slow loading speed; checking on the links once in awhile will ensure you provide quality posts all year round.

3. Market on the right social media platforms

Creating evergreen articles is only half the battle. Sure, you may have the most amazing comprehensive guide on how to take care of rosebushes, but if nobody knows it’s still there, how can they read it?
You’re all familiar with promoting on social media giants like Facebook and Twitter, but how about sites that are evergreen-friendly? One of those evergreen promotional sites is your blog.
Make sure visitors have a chance to see your evergreen content by putting direct links to it on your most popular posts. Another great way to lead readers to your evergreen content is to incorporate them as related articles after viewers have read something on a similar topic.
TIP: Use social media channels that don’t drive on trending topics like Twitter and Facebook do.
Promoting on Pinterest and Google Plus could help boost the rankings of your evergreen posts. They tend to have longer shelf life because their users care more about relevancy than freshness. Hence, that’s the reason why you see Pins from 2010 appear.

4. Offer downloadable goodies along with your evergreen content

Who doesn’t like free stuff? Let’s face it: Although a lot of people love comprehensive guides, they often don’t have the time to read all that content. Often, they bookmark it to read later, or scan it and go straight to the bullet points.
That’s why evergreen content needs to be flexible. Text and pictures are great; but let’s offer something more, not only to entice audiences to read your stuff, but to ensure they love it so much they want to share it.
The secret? Freebies in the form of downloadable content or TL;DR (too long, didn’t read) designation.
Say you have a 1,500-word guide on how to take care of rosebushes. While some gardeners will sit down and enjoy it, others want to go straight to their gardens and try your suggestions. Be ready for this kind of readers by having a ready-to-download-and-print file for their convenience.

4- Eye-Catching - ASO

Using Eye-Catching Photos and Videos

One of the most important aspects of your app description is your collection of photos, screenshots, and videos.
What do apps like Scream Panda & True or False Quiz Test & Scream Peppa Pig all have in common?
Click the above links to see for yourself. Notice that each has a particularly interesting app store screenshot to lure and entice customers.
Instead of just doing a screen capture of the simulator and calling it a day, the developers added graphics, showed the app running on a device. It has the effect of making you want to download it, right now!
You may be thinking to yourself, “But I don’t want to pay a designer to create fancy screenshots.” or even worse, “I don’t have the graphics skills to make sexy screenshots like that.”
Well, there’s good news. Thanks to a plethora of tools available, creating interesting app-sale-driving screenshots has never been easier or affordable.
Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results.
A good combination of these two is crucial to encouraging users to click that download button.
Here are a few ways you can use photos to make users more interested:
  • Show what your app actually looks like for users – not splash screens.
  • Make sure your screenshots contain different aspects of the app in action.
  • Include explanations, captions, and arrows that show users what they can do inside your app.
  • Put extra emphasis on the most popular and needed features of your app.
  • Convince users that your app has a better design than that of your competitors.
If you have the necessary tools, you can even design a video for your app. If you don’t have the tools to make your video, you can hire a professional agency or find mobile specific video editors like the creators at Apptamin.
And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.

Screenshot Maker Pro

Screenshot Maker Pro is a free iOS app that lets you place screenshots into pictures of iOS devices. You can save up to two screenshots per day, or you can purchase the unlimited saving option for $2.99.

The main benefit of Screenshot Maker Pro is that it’s user-friendly. In addition, there are several options for devices on which you can choose to show your screenshots. You can choose from iOS, Android, Windows, Blackberry and even Mac OSX devices to display your screenshots.



The interface is as simple as choosing the image you want to show on a device and then choosing the options such as type of device, reflection, shadow, etc. Within mere seconds, you can create images like these for Flappy Felipe and Ryan’s Weather App:



Did you notice how showing the apps running on a device at an angle adds a bit of flare and makes them more interesting?

Unfortunately, Screenshot Maker Pro does not allow you to add overlays or text onto your screenshots. You would have to do this in software such as Photoshop or another application.

Also, the screenshots it creates are not sized for any particular app store, so you’ll need another app to size them accordingly. However, it is a useful program to know when you want to create a quick screenshot for a myriad of devices.



Promotee

Promotee is an OSX app that is very similar to Screenshot Maker Pro.

Its drag-and-drop interface lets you place images into pictures of different devices. Unlike Screenshot Maker Pro, it doesn’t give you options for Windows and Blackberry devices.



To use Promotee, just drag your image into the device you want and click the Save button.

It’s extremely easy to use, but lacks customization options. Similar to Screenshot Maker Pro, it will not export images that are sized to fit any app stores. You’ll need to resize them manually with different software.



If you’re looking for something that is quick and easy to use, Promotee may be the tool for you. If you’re looking to tinker with customization options, then you may want to look elsewhere.


PlaceIt

PlaceIt is a website that allows you to drag-and-drop your images onto devices, just like Screenshot Maker Pro and Promotee. However, PlaceIt really shines for other reasons, namely, the sheer number of devices and scenarios available.



The nice thing about PlaceIt is not only does it put your screenshot inside a device, but it also shows the device in different contexts, like on a table or in someone’s hand. You can even create animated images to show the user how to operate the app.

Pricing ranges from free to $100 per photo, or you can subscribe for $12 to $250+ a month. The price you’ll pay depends on how big you want to go.

We will put some Free templates For screenshot and feature-graphic ! Thank you for your time !

2 &3 - Keywords and Focus on the User

Keywords & Focus on the User


Keywords
  • Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
In addition to being the most important factors for ASO, the fact that the title and keywords can be modified easily means that you can regularly optimize them
We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.
Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.
What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.
But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
Focus on the User
It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.
Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app.
The most used analytics on the planet is undoubtedly Google’s Universal Analytics.
Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.
Flurry provides you with loads of info about your app, including:
  • Usage: Active users, sessions, session lengths, frequency, retention, and more.
  • Audience: Your users’ interest, personas, and demographic breakdown.
  • Technical: Device information, carrier data, firmware versions, and details on bugs and errors.
  • Events: Define events, see user paths, and create funnels.
There are a lot of other resources out there for analytics for your app. Here are a few ,Any of these are great options to know how your app is used and what you can do to improve the user experience. The data you’ll get along with your download tracking will help you adjust your app marketing and improve your tactics for boosting those downloads :
#Keyword #FocusOnUsers #ASO #Optimisation #Boost #Downloads 

Sorry for Being Late, See you tomorrow

1 - Create an Amazing App Icon

I.Create an Amazing App Icon

Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable.

Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it.
With that said, you should keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.
The Question now is How To Create An Amazing App Icon ??
Developing a mobile app that people can’t resist downloading isn’t as simple as merely giving them something useful.
You’ve also got to write a good app description, name your app appropriately, and – you guessed it – create an amazing app icon that makes them want to click.
The average smartphone has 41 apps that the owner uses regularly. And if you want your app to be one of those essential apps, you need an icon that makes your app look irresistible. Otherwise, you’ll have a tough time enticing people to download your app in the first place, much less actually use it.
In the past, app icons were designed purely with functionality and ease of access in mind, but today we know that a good app icon choice is based almost entirely on aesthetics .
And – make no mistake – good app icon design is critical to your app’s success.
There is some tricks to build an amazing app icone.
  • Pick a bold, unique shape.
Simplicity is key to creating an app icon that’s memorable and recognizable. If you don’t pick a shape that’s unique and bold, your app will end up blending in to the rest, meaning that fewer people will be enticed to download it.
It’s also important to note that you should try to incorporate what your app does into the design of the app icon somehow. For an exemple let's take a look on The Spotify app.

The Spotify app icon is a great example of a bold, unique shape that incorporates the app’s purpose into the design
You can see that they’ve chosen two colors and a simple shape, which makes the icon easy to recognize. On top of that, the black lines inside the green circle represent increasing speaker volume. That’s because Spotify is a music app, so it immediately illustrates the app’s purpose.
  • Avoid using a photo.
This applies even if you think the photo includes a bold, unique shape. If you have a photo you really like that’s simple, bold, and represents your brand, create a vector image version of it. Or use some of the elements from the photo to inspire your vector image design

  • Don’t overload the icon with color and detail.
When designing your app, you have to keep in mind that the app will appear tiny on the user’s screen. That means that including too many colors or too much detail could hinder your app from standing out.
So limit yourself to two or three colors if possible, and resist the urge overload the design with detail. The simpler your app icon design is, the more it’ll stand out from the rest.

The Snapchat app icon is a great example of an app icon with a simple color palette and design.
You can see that the two main colors are white and yellow, and the designer used a black border around the white ghost to make it stand out even more. And there’s not a lot going on in the design – it’s just a ghost on a plain background. That’s about as simple as it gets!
  • Don’t include words.
Think about it. Your app icon is going to look tiny on a smartphone screen, meaning that users will pretty much need a microscope to read any text you place on the personally it's a mistake everyone start with it, That’s why it’s best to leave text out of your icon design. If you create an effective app icon and name your app something appropriate, that will be enough to draw people in. Then, they’ll be able look at the app description to learn about what it is and what it does.
  • Look at your competitors’ app icon designs.
When you do this, you’ll be able to figure out which color scheme and design aspects could help you differentiate the most.
For example, let’s say you’re creating an app for users who want to check and organize their emails. Your best bet is to look up other email apps to find out what kind of design your competitors use.
  • Look at your icon on a phone screen before you make a final decision.
When designing your app icon, you’ll need to consider how it will look against the colors of mobile device wallpapers. Keep in mind that most users have a unique wallpaper, so you want to make sure your app looks good against a range of dark and light backgrounds.
Some users even choose hectic live wallpapers with a range of colors and objects that can make apps hard to find on the screen. So it’s your job to make sure your app will always show up clearly.
And think about how the app looks in general on a phone screen too. If it’s too detailed to be recognizable or doesn’t look clean from a design perspective, you’ll need to make some changes.
  • Make sure your app icon is the right size.
When you create your app icon, it needs to be the appropriate size for the screen it’s going to be viewed on. And this isn’t an optional step – Apple won’t even accept your app icon if it isn’t the right size.
The last thing you want after spending so much time designing an appropriate app icon is for it to be rejected by the app store. So, if you’re going to release your app in the Apple app store, read their sizing guidelines here and make sure you follow them carefully. Wherever you plan to release your app, look for their required app icon guidelines so you can follow them and make sure your app is accepted.
Take a look Here : https://play.google.com/store/apps/dev?id=6401013585524769106&hl=en  For more informations Contact us.

Thank you for your Time Next post is about Sharpen Your Keywords be Ready !

10 Powerful Strategies to Boost Mobile App Downloads

10 Powerful Strategies To Boost Mobile         Apps & Game Downloads

You’ve finally built your own app.
You love your design, and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free.
There’s only one problem (and it’s a big one):
No one is downloading your app... Everybody pass trough that problem too...Here you can Find the easy solution.
If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen.
And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO:

  • Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
  • App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.
  • Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
  • Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
  • Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
  • Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
  • Social proof: Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it.
  • App starts: The number of times users actually open your app also has a significant impact on ranking.
  • Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.

All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place.
In this Article i'll mention the 10 Powerful strategies To Boost Mobile apps Download, and I'll specified For each strategies a day to more Explain it.
Let's Start it :
1. Create an Enticing App Icon
2. Sharpen Your Keywords
3. Focus on the User
4. Using Eye-Catching Photos and Videos
5. Name and Describe Your App Appropriately
6. Social Media Outreach
7. Market Your App Effectively
8. Devise Clever Promotions
9. Ask for Reviews
10. Hacking the Press*


Final Thoughts
Generating more downloads for your app is not always the easiest thing to accomplish.But, if you make use of these tips and best practices, you’ll see a considerable boost in downloads and app store rankings.....Always remember to keep your target audience’s preferences in mind when trying out these strategies. What works best for general consumers might not work as well for your audience – so use these tips while keeping their best interests at heart.
If you do all of this successfully, you can feel pretty confident knowing you’ll be able to drive some serious app sales.
Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section!




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